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Perhaps the most intriguing new trend is the pastime that merges the outdoor experience with the comforts of the civilized world, known as glamping. A much less surprising cultural trend is found in the rising popularity of, and demand for, the vehicles of the SUV segment of the auto industry. These vehicles manage to deliver varying degrees of capability, along with an array of technological and entertainment features for a more enjoyable automotive experience. The new model which best combines all that modern drivers seek and much more is without a doubt the new Honda Pilot.

There's a lot of good news recently coming from our favorite Japanese automaker. First of all, they opened the Honda Silicon Valley R&D facility, creating more jobs and opportunities for many in the area! Even cooler, they showed off a ton of new technologies and features coming to their vehicles in the future that will make driving even more fun and convenient. Lastly, but certainly not least, they revealed the 2016 Honda Accord, putting smiles on a lot of faces. See how gorgeously sleek and bold it is below:

We're not sure when the refreshed and advanced…

Business or pleasure, beast or beauty, the new 2016 Honda HR-V does it all, and with flair and impeccable style. We here at our Medford, OR Honda dealership love this new addition to our fleet, and we have a feeling you'll be more than impressed once you take a quick test drive. Click on the video included in this tweet to check out what the new HR-V has to offer.

Finding a perfect balance isn't easy, but pursuing it is everything. #PartBeautyPartBeast #HondaHRV https://t.co/4foYx0KEA1

— Honda (@Honda) June 24, 2015

As adventure-ready and equipped with new…

Driving should never be a chore, and the new 2015 Honda Accord will take you to your destination with plenty of great entertainment features that will have you smiling. With a slick design, comfortable interior and fun driving style, the Accord is a great choice for any time of year and for any kind of travel plans. Press play on the video below to see more.

There's a lot more to find here at…

Driving is so much better when your vehicle treats you right. When you can enjoy comfortable seats, an efficient drive and great tech features, your day just automatically gets better. In the video below, you can catch a glimpse of what it's like to drive a vehicle like that: the Honda CR-V.

As you saw in the video, this vehicle treats you the way you should be treated. It has features like Lane Watch…

Phones, tablets, notebooks and the applications we run on them have become as integral to our daily lives as our cars and trucks. That's why the Lithia Honda Medord family is encouraging those who visit our 4095 Crater Lake Highway headquarters to check out our new MyLithia service app, which allows you to schedule routine auto maintenance in a way that's as easy and efficient as sending a text. You know routine maintenance…

With the Holiday's upon us you're probably like many team members here at Lithia Honda in Medford who are perusing Year's Best lists to find the best gifts possible for friends and family. If you're looking for one of the year's best cars in your search for a new vehicle, look no further than the widely acclaimed 2015 Honda CR-V. Venerated auto-industry titans Motor Trend recently named the CRV as…

We are about to enter the busiest travel season with Thanksgiving approaching. Before we get too caught up daydreaming about grandma's pecan pie, we want to help prepare you for the road travel ahead. According to AAA, 43 million Americans travelled over the Thanksgiving holiday in 2013. If you're planning to be one of them this year, check out this helpful video from the Weather Channel below:

At Lithia Honda in Medford, our…

Here in Medford, OR, we know that winter weather isn't always the worst, but it is present and contributes to trickier driving conditions than other times of the year. With this in mind it is important to be prepared for whatever the winter months can throw at us. If you're currently unsure about your vehicles readiness, come and see us at Lithia Honda in Medford and we'll make sure all of your…

Each new chapter in your life opens the doors to new possibilities. Are you ready for whatever comes your way? Perhaps with the keys to just the right vehicle, you will be. This is why we can't wait to get you behind the wheel of the 2015 Honda CR-V.

As you will see in the video we've shared below, this SUV is ready to accompany you and your friends on a road trip…