Honda Looking Up to the Sun for Future

Our brand is always trying to push the future of green technology, and recent tests are hinting at very bright a sunny future.  Here at Lithia Honda in Medford we are very excited by the partnership our brand has struck with Toshiba, and the test program that has resulted from this in Japan's Miyakojima City.

Honda and Toshiba and have combined their brain power to test out a new approach to electric vehicle charging...

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Details on the Honda MC-B Prototype

There's a lot to love about our favorite Japanese automaker; while there's always the superb lineup of new Honda models here Lithia Honda in Medford, the brand also makes tons of other products from lawnmowers to robots to jets to motorcycles. Now, they're working on the prototype of a tiny commuter vehicle called the MC-?, short for Micro Commuter Beta.


The folks over at Autoblog.com were lucky enough to get a…

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Give us a Hand in Celebrating the History of Honda Engineering

When it comes to the automotive world, it seems as though all too often, the design teams are really the rock stars. And while our Medford, OR staff is wowed again and again by what the Honda R&D outfit comes up with, we recognize that there's a whole lot more to building outstanding vehicles than simply creating stunning looks. So we were pleased to stumble across this video that celebrates the rich heritage...

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2014 Honda Odyssey Gets a Surprising Makeover at SEMA

We have plenty of impressive minivans available for a test drive here at Lithia Honda in Medford, but none offer the same mind-blowing driving experience as one that made its debut at the SEMA (Specialty Market Equipment Association) Show in Las Vegas last month.  One of the Japanese automaker's most popular models was taken to an entirely new level by Bisimoto Engineering.  Read on to learn more.

Bisimoto got its hands on the 2014…

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The Honda Fit Hybrid is the Japan Car of the Year

It probably comes as no surprise, but we here at Lithia Honda of Medford have nothing but good things to say about these new and used cars of ours. Part of it just comes with the job title, but as car owners ourselves, we just wouldn't feel right lying to you about one of the biggest financial investments you'll ever make in life.

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Listen Up: Honda Civic Gets New Sound System

Music is a big part of Americans' lives.  Whether we're watching a car commercial, going on a jog in the park, or driving cross-country, we need a soundtrack and a sound system that surpasses our expectations.  After all, no one wants to hear their favorite artist's bass-heavy track come out of a subpar subwoofer, and tinny ear buds aren't going to create a sound that motivates anyone at the gym.

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The 2014 Honda Accord Enters Production

Hybrid vehicles have come a long way in just a few years, and the all-new 2014 Honda Accord Hybrid proves that the days of heavy, expensive, and unreliable hybrids are long gone.  It's quite powerful for a vehicle this efficient, and boasts all of the comfort and safety options that you'll find in our gas-powered new model lineup.  At last, this highly anticipated model has started to roll off of assembly lines and will soon arrive here at our Medford, OR dealership.

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